Since 1948
Some things endure everything meant to erase them. SINCE '48 carries that endurance forward — a name rooted in 1948, worn as heritage and identity. Not a slogan; a garment you live in.
Read the full story
A story carried since 1948.
Premium garments built to endure — resilience, heritage, identity.
since '48
The hoodie
The Field Hoodie
Cut heavy and built to settle into you — a hood that holds its shape and seams made to take years of wear. The one you reach for first, and keep reaching for.
Resilience
Made to be worn hard and outlast the season.
Craftsmanship
Considered seams, weighted cloth, nothing decorative.
Legacy
Named for 1948 — carried forward, not forgotten.
The garment
Quality you feel before you read about it.
Heavyweight cotton, built to hold its shape. Honest construction, finished to last — structure that stays after the wash, weight you notice the moment you put it on.
Full fabric specs — coming soon
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